Best Online Bachelor in Marketing Degree Programs

A Bachelor in Marketing Degree puts you in a strong position to pursue a rewarding career in marketing.

Careers in marketing include such jobs as market research analyst, marketing manager, sales manager, advertising sales agent, promotions manager, green marketer, survey researcher, and more.

A bachelor’s in marketing degree prepares you for entry-level management jobs in corporate marketing and brand management. The good news is that a marketing bachelor’s can be earned as an online degree.

Marketing professionals evaluate market trends, identify consumer needs, develop pricing strategies, and promote products.
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Typically, bachelor in marketing degree programs cover such subjects as marketing principles, consumer behavior, designing research projects, developing a marketing plan, and strategic marketing management. The programs also typically cover the basics of advertising and public relations.

The Bureau of Labor Statistics (BLS) forecasts a 32 percent employment growth for market research analysts from 2012 to 2022, much faster than the average rate of employment growth for all occupations (which the BLS places at around 10 percent). An increased use of data and marketing research in practically every industry powers this employment growth.

best-school-seal-2The Best Online Marketing Bachelor’s Degree Programs Ranking Guidelines:

We evaluated the programs based on such factors as academic rigor, range of courses provided, faculty strength, rankings, awards, and reputation, including the school’s known ability to provide effective online education.

RANKING METHODOLOGY
Methodology for College Rankings

The motto of TheBestSchools.org is Finding the best school for you. Here is how we do it:

The value of any ranking list of schools and/or degree programs depends on having a methodologically sound assessment of each school’s/program’s characteristics, especially insofar as these can be objectively measured. A college or university is a complex entity, with numerous factors to consider, and distilling these down to the place where meaningful comparisons can be made to form a defensible ranking list becomes part science and part art.

To meet this challenge—and thereby provide you with the most useful and insightful educational rankings on the Internet—TheBestSchools.org formulates our rankings based on five informational categories (six, when considering online schools). The major metrics and qualities for which we rank are these (with expanded, detailed considerations and weights listed):

1. Academic excellence based on a school’s curriculum generally or within the selected discipline [weight = 25%]

    Weighs school against known leading schools in that discipline
    Weighs number of core curricula listed as advanced courses within that discipline and compares against introductory courses
    Weighs school’s curriculum against known knowledge needs of major employers in that discipline
    Considers number and types of specializations offered within that discipline
    Considers faculty expertise in that discipline
    Considers range of electives within that discipline
    Considers quality of online environment offered to students (if applicable), particularly within that discipline

2. Strength of faculty scholarship [weight = 25%]

    Considers education background of the faculty
    Considers years of faculty experience both inside and outside of academia.
    Considers faculty membership and leadership within relevant, prominent associations
    Considers academic papers published by faculty in relevant, prominent periodicals
    Considers awards and recognitions given to faculty members from prominent organizations and from other sources

3. Reputation [weight = 20%]

    Considers a school’s reputation among academic peers and employers regarding the following:
        Faculty
        Curriculum
        “Freshness” of academic knowledge
        Adaptability to changes in employment sectors
        Suitability of graduates for the workplace

4. Financial aid [weight = 10%]

    Mandatory: Requires full accreditation from an agency endorsed by the U.S. Department of Education and listed on the federal register to accept student federal financial aid
    Considers range of school-sponsored financial aid such as scholarships and grants

5. Range of degree programs [weight = 20%]

    Considers range of degree levels: associate’s, bachelor’s, master’s, and doctoral and professional
    Considers range of degree subjects offered, such as art & design, computers & technology, education & teaching, criminal justice, and business

6. Strength of online instruction methodology (if applicable) [weight = 25%; subtract 5% from each of the above for online schools/programs]

    Considers the following of the online classes:
        Types of online technology used to deliver content
        Pedagogy style: asynchronous, synchronous, or both (depending on the degree)
        Extent and quality of the online, community learning environment, including options for communication, interactivity, and collaboration between students and also between students and instructors
        Variety, breadth, and depth of coursework, and its support, including project options and online tutoring
    Considers the following of instructors:
        Extent of training for teaching within an online learning environment
        Amount of timely, consistent feedback to students
        Extent of collaboration with prospective employers to ensure suitability of instructional materials for achieving desired skills
        Ratio to number of students in a class
    Number and quality of internships in a student’s geographical area for applicable degrees

Because students tend to review a variety of information when choosing a school, the weight a student gives any one criterion will vary. For instance, it’s not enough to offer a carefully constructed ranking of great schools if many are too expensive or too difficult to get into.

To better serve the needs of prospective students, we are therefore increasingly offering filters that help you better use our rankings to find the schools that match your specific needs. These supplement our ranking criteria and include:

    Accreditation
    Public or private status
    Acceptance rate
    Retention rate
    Graduation rate
    ACT/SAT requirements
    Cost in-state / out of state
    Undergrad, grad, or both offered
    Region
    State
    City

Get the best rankings here AND get them to suit your personal needs. That’s TheBestSchools.org advantage!

If you have any questions about our ranking methodology, please contact us.

Citations: For a broader account of our ranking methodology, especially as it relates to TheBestSchools.org’s underlying educational philosophy and, in other ranking articles, looks beyond academic excellence (as here) to such factors as return on investment or incidental benefit, see our article “Ranking Methodology: How We Rank Schools at TBS.” Reputation of schools and degree programs can at least in part be gauged through the rankings of other well-known educational ranking companies. At TheBestSchools.org, we keep track of such social and peer validation: “Making Sense of College Rankings.” For nuts-and-bolts information about colleges and universities, we look to the National Center for Education Statistics and especially its College Navigator. Insofar as salary and inflation data are relevant to a ranking, we look to the Bureau of Labor Statistics. Finally, nothing beats contacting schools and degree programs directly, which our researchers often do, with the result that all the entries in this article should be considered as belonging to this citation!
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Featured Schools

    Walden University
    Walden University

    Campus & Online

    BS - Business Administration: Marketing

    The marketing concentration available through Walden University's online BS in business administration features coursework in marketing management, global marketing, and a case study in services marketing. The 181-quarter credit program familiarizes students with core business concepts including financial management, accounting, and microeconomics.
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    Capella University
    Capella University

    Minneapolis, MN & Online

    BS - Marketing (ACBSP-accredited)

    The online marketing program at Capella is offered as part of its BS in business degree. Coursework is designed to install the advanced research, sales, and strategy skills needed for a successful marketing career. Graduates can work within advertising agencies, corporate marketing departments, public relations firms, and more. A combined bachelor’s-to-master’s degree option is available.
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    Southern New Hampshire University
    Southern New Hampshire University

    Hooksett, NH & Online

    BS - Marketing

    The online bachelor’s degree marketing at SNHU includes concentrations in digital marketing and social media marketing. An accelerated BS-to-MS pathway option is also available. Core courses include brand management, marketing research, and consumer behavior, alongside optional electives in advertising, communication, sales, and more, culminating in a capstone project.
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    University of Alabama at Birmingham
    University of Alabama at Birmingham

    Birmingham, AL & Online

    B.S. Marketing

    UAB's online marketing degree is designed to expose you to sales techniques, marketing communications, multinational business practices, e-commerce, entrepreneurial thinking, and more. A bachelor's in marketing can lead to careers in advertising, public relations, or even research. Explore the ins and outs of the discipline and learn to drive growth in the global market.
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The Best Online Bachelor in Marketing Degree Programs
1. University of Alabama at Birmingham

University of AlabamaThe University of Alabama at Birmingham’s Collat School of Business offers an online Marketing bachelor’s degree program featuring an award-winning faculty, a student support system, a 24-hour technical help desk, and a variety of collaborative networking opportunities.

Coursework for the online bachelor’s degree in marketing includes:

    Retail Marketing
    Industrial Distribution Management
    Professional Selling
    Social Media in Marketing
    Marketing Research
    Integrated Marketing Communications
    International Marketing
    Entrepreneurship and Marketing Planning

The online bachelor’s degree in marketing requires 120 credit hours, including 78 program-specific business courses.

The Collat School of Business receives accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB).

U.S. News & World Report ranked the University of Alabama at Birmingham #152 in the  2014 edition of Best Colleges in National Universities.
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2. Colorado State University-Global Campus

Colorado State UniversityColorado State University–Global Campus (CSU-Global) offers an online B.S. in Marketing program prepares students for careers in advertising, public relations, consulting, and brand management. Students can customize their degree program with a specialization in areas of interest including management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques.

The Marketing Bachelor’s degree online covers subjects such as:

    Applying current theory to understand buyer behavior, identify and assess market segments, define target markets, and demonstrate knowledge of product, place, price, and promotion in marketing
    The impact of global competition on the success of specific marketing programs
    Utilizing market research tools to estimate market potential, forecast demand, perform exploratory and descriptive research, and effectively communicate research findings
    Current marketing developments
    Implementation of new technologies in marketing strategies
    Applicable marketing and communication techniques for external consumer and internal corporate audiences

CSU-Global’s online marketing degree program consists of 10 major courses which are part of the 120 credit hours required for bachelor’s degree.

U.S. News & World Report ranked CSU #121 in the 2014 edition of Best Colleges in National Universities.

Colorado State University-Global Campus has received its regional accreditation from the Higher Learning Commission (HLC).
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3. Indiana Wesleyan University

Indiana Wesleyan UniversityIndiana Wesleyan University’s online B.S. in Marketing program covers the marketing of products and services, marketing communications, advertising and promotions, sales management issues, and sales and applied marketing research.

The program provides students with general business skills and an understanding of fundamental financial, economic, and general management principles.

The Marketing degree online includes courses such as:

    Strategies in Marketing Management
    Consumer Behavior
    Applied Microeconomics for Business
    Ethical and Legal Business
    Advertising and Promotion
    Applied Technology for Managers
    International Issues in Business
    Marketing Research
    Communication in Business

Indiana Wesleyan’s online major in marketing degree program requires a total of 124 semester credits, including 30 credits in liberal arts.

U.S. News & World Report ranked Indiana Wesleyan #17 in the 2014 edition of Best Colleges in Regional Universities (Midwest).

Indiana Wesleyan University receives accreditation from the Higher Learning Commission of the North Central Association of Colleges and Schools.
4. University of Minnesota Crookston

University of Minnesota CrookstonThe University of Minnesota Crookston (UMC) offers an online Bachelor’s in Marketing degree program which covers marketing issues in the current global business environment.

Students, via hands-on learning projects, work with regional businesses, performing exploratory marketing studies ranging from strategic marketing plans to consumer analysis reports.

The Marketing Bachelor’s degree online covers subjects such as:

    Personal selling
    Marketing research
    Advertising
    Sales promotions
    Consumer behavior
    Ethics
    Internet marketing
    Strategic marketing

Students learn how to develop an abstract idea into a product or service and implement a long-term marketing strategy.

UMC requires 120 credits for the online bachelor’s in marketing program, 54 of which must be within the marketing major.

U.S. News & World Report’s 2014 edition of Best Colleges in Regional Universities (Midwest) ranks UMC #38.

UMC receives accreditation from the Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools.
5. Regis University

Regis UniversityRegis University offers an online Bachelor’s in Marketing degree program which prepares students for successful careers in advertising, marketing, promotions, public relations, and sales.

The program emphasizes a strategic managerial method to integrated marketing, while connecting marketing theories to real-world applications.

The Bachelor’s in Marketing online degree program covers subjects such as advertising, coordinating market research, product development, marketing strategy, sales, brand management, promotion, public relations, and pricing.

Advanced coursework in this Marketing degree online includes:

    Managing Technology for Business Strategies
    Advertising and Promotion
    Business Research
    Issues in Management
    Ethical Decision Making in Business
    Business Finance
    Consumer Behavior
    E-Marketing Fundamentals

The online Bachelor’s degree in Marketing requires a total of 128 credit hours.

U.S. News & World Report ranked Regis University #27 in the 2014 edition of Best Colleges in Regional Universities (West).

Regis University receives accreditation from the Higher Learning Commission, a member of the North Central Association.

Featured Schools

    Grand Canyon University
    Grand Canyon University

    Campus & Online

    BS - Marketing

    Grand Canyon University's Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the global citizens, critical thinkers, effective communicators, and responsible leaders required in today's global economy.
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6. Linfield College

Linfield CollegeLinfield College’s online Bachelor’s in Marketing program includes online classes and opportunities for independent study and hands-on internships.

Linfield offers credit for previous college courses, as well as credit for prior on-the-job learning.

In addition to required coursework in the major, Linfield College offers the following electives for its online Bachelor’s in Marketing degree program:

    Organizational Behavior
    International Management
    Business, Ethics, and Society
    Entrepreneurship
    Topics in Management

The Marketing Bachelor’s degree online includes independent study and an internship.

Linfield College requires 125 credits for the online Bachelor’s degree in Marketing.

U.S. News & World Report ranked Linfield College #123 in the 2014 edition of Best Colleges in National Universities.

Linfield College receives accreditation from Northwest Commission on Colleges and Universities.
7. Huntington University

Huntington UniversityHuntington University’s online, accelerated Bachelor of Science in Marketing degree program, offered through the university’s Professional Programs division, provides students with practical and applicable coursework in business, including specialized marketing training in areas including advertising and salesmanship, public relations and social media, digital marketing, graphic design, and market research.

Through the accelerated program’s capstone course, students address a real business organizational issue with a thesis-type written report and an oral presentation. The business capstone project serves to develop students’ research, professional writing, and oral presentation skills.

Huntington University requires 128 total credits, 51 specific to the marketing degree.

U.S. News & World Report’s 2014 edition of Best Colleges in Regional Universities (Midwest) gave Huntington University a rank of #16.

Huntington University receives accreditation from the Higher Learning Commission.
8. California Baptist University

California Baptist UnivesityCalifornia Baptist University (CBU) offers an online Bachelor in Marketing degree completion program which provides a foundation in international business, finance, business analysis, economics, business law, and marketing.

Coursework from the Marketing degree online includes the following subjects:

    Sales
    Consumer behavior
    Marketing research
    Marketing management
    Marketing communications
    Retailing

In keeping with CBU’s mission, the online bachelor’s degree in marketing integrates faith into coursework as it applies to developing marketing professionals with moral character and strong ethics.

CBU features an intensive, accelerated degree program which students can complete in as few as 16 months. The online Bachelor in Marketing degree requires a total of 124 credit hours, with a minimum of 49 hours in the marketing major.

U.S. News & World Report ranked California Baptist University #42 in the 2014 edition of Best Colleges in Regional Universities (West).

California Baptist University receives accreditation from the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).
9. Concordia University Saint Paul

concordia-university-saint-paulConcordia University Saint Paul’s Online Bachelor degree in Marketing program utilizes an interactive online setting, has limited lectures, and provides a focus on practical, hands-on learning. The university—which is located in Saint Paul, Minnesota, and should not be confused with similarly named schools in several other states—has an affiliation with the Lutheran Church-Missouri Synod.

The online marketing degree program helps students analyze critical factors driving business and apply their knowledge to current marketplace challenges and opportunities. Students can complete the marketing program in 24 months or less.

The online marketing degree program includes courses such as:

    Marketing Innovation
    Innovation & Complex Systems
    Marketing Research
    Integrated Marketing Communications
    International Marketing
    Interactive and Mobile Marketing
    Marketing Strategy

Coursework culminates with independent study, during which students create their own business plans for a selected company, product, entity, or department. The independent study helps students develop detailed business plans.

The online Bachelor in Marketing degree includes 128 credits, 40 from the marketing program.

U.S. News & World Report ranked Concordia University Saint Paul #92 in the the 2014 edition of Best Colleges in Regional Universities (Midwest).

Concordia University Saint Paul receives accreditation from the Northwest Commission on Colleges and Universities.
10. Grand Canyon University

Grand Canyon UniversityGrand Canyon University’s (GCU) online Bachelor of Science in Marketing degree program covers subjects such as marketing principles, advertising, marketing management, strategic management, and public relations.

Students study consumer behavior using a behavioral science approach which evaluates buyer strategies and decision-making processes.

In addition, the online Bachelor’s in Marketing degree provides an introduction to business research processes, as well as the research documents used in managerial decision-making.

Subjects from this online Marketing degree include:

    Designing research projects
    Applying statistical tools and measurement techniques
    Conducting ethical research
    Collecting primary and secondary data
    Developing a marketing plan
    Reporting the research, in both written and oral presentations

About 75 percent of students who complete the online Bachelor’s in Marketing program at GCU do so in 48 months. The degree requires 120 credits, 56 of which must come from the marketing program.

The North Central Association of the Higher Learning Commission provides Grand Canyon University with accreditation.

Featured Schools

    Saint Leo University Online
    Saint Leo University Online

    Campus & Online

    BA - Business Administration: Marketing

    The marketing specialization of the BA in business administration program at Saint Leo prepares students for careers in sales, business operation, and advertising, among others. The 120 credit hour curriculum includes courses in marketing, economics, and ethics. Coursework at Saint Leo aims to incorporate fundamental Christian beliefs and philosophy into practical applications.
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11. Post University

Post UniversityPost University’s Malcolm Baldrige School of Business offers an online Bachelor of Science in marketing degree program which covers current marketing theory and best practices. The online Bachelor’s in Marketing degree program prepares students for positions in advertising, product planning, sales promotion, marketing research, distribution, packaging, public relations, and direct marketing.

The program has a consumer-oriented perspective, which includes a focus on strategic marketing, advertising, selling, retailing, market research, and understanding the consumer. The program also reviews subjects such as ethics, leadership, market analysis, and the effectiveness of marketing campaigns.

Post University offers small, interactive, online classes in eight-week modules six times a year. Students pursuing an online Bachelor’s of Science in Marketing degree choose from the following three tracks: General Marketing, Sales Marketing, and International Marketing.

Online marketing majors learn how to create and incorporate business strategies with marketing tools to improve product or service distribution. Online students have access to the University Writing Center, one-to-one online tutoring services, and 24-hour technical assistance at no additional charge.

The Malcolm Baldrige School of Business requires 120 credits for completion of the Bachelor’s in Marketing degree program.

The Malcolm Baldrige School of Business achieved a Tier 2 ranking in U.S. News & World Report’s 2014 edition of Best Colleges in Regional Colleges (North).

Post University receives accreditation from the New England Association of Schools and Colleges (NEASC).
12. University of Maryland University College

University of Maryland University CollegeUniversity of Maryland University College (UMUC), part of the University of Maryland system, offers on online Bachelor in Marketing degree program.

UMUC’s online marketing bachelor’s degree program covers subjects such as:

    Meet company goals via analytic and managerial techniques related to executives, customers, finance, law information technology, and operational domains
    Use effective verbal and nonverbal communication skills, including strategic communication and fluency in business language, as well as technology
    Implement strategic skills such as scenario planning, customer profiles, market intelligence, competitive analysis, and marketing plans
    Perform research, evaluate data, develop a marketing plan, and support decisions to meet the needs of global customers
    Create and maintain positive relationships with teams, managers, and customers

UMUC students take a capstone course as part of their final 15 credits, which integrates the knowledge they have gained through previous coursework and hands-on experience. The capstone course emphasizes the use of appropriate decision models in analyzing consumers and markets.

The online Bachelor in Marketing degree program requires a total of 120 credits, including 36 credits for the major.

University of Maryland University College has received regional accreditation from the Middle States Commission on Higher Education.
13. Franklin University

Franklin UniversityThe online Bachelor’s degree in Marketing from Franklin University includes courses such as advertising, marketing behavior, marketing research, and integrated marketing.

Students may choose from the following electives: Internet Marketing, Relationship Marketing, E-Commerce, Persuasive Strategies, Public Relations and Promotional Strategy, Media and Crisis Communication, and Marketing Internship Global Marketing.

Franklin’s online Bachelor’s degree in Marketing provides a hands-on approach to marketing. The program covers current trends in social media, analytics, and consumer behavior. The Marketing degree online includes an application-oriented curriculum and project-based team assignments.

The program’s capstone project teams marketing students with students from other majors, including financial management and human resources management.

Franklin University requires 124 credits for its online Bachelor’s degree in Marketing.

Franklin University receives accreditation from the Higher Learning Commission.
14. Western Governors University

Western Governors UniversityWestern Governors University (WGU), an online university created in 1997 by the governor of 19 Western states, offers an online Bachelor of Science in Marketing Management degree program.

The online marketing bachelor’s degree program provides the skills and knowledge for a marketing career.

The Marketing Bachelor’s degree online includes areas of study such as:

    Leadership and management
    Marketing management
    Marketing and communication
    Information systems management
    Business law and ethics
    Quantitative analysis for business
    Finance
    Project management

The online Marketing Bachelor’s degree also includes a written capstone project.

WGU’s online B.S. in Marketing Management program reviews subjects, including strategic marketing, pricing, product management, distribution, promotion, and sales, as well as other marketing principles. Students apply concepts of marketing management to specific activities to prepare for real-world, on-the-job situations.

The Marketing degree online covers subjects such as the segmenting markets, buyer decision process, distribution strategy, product mix management theory, competitive advantage, price policy, and sales management.

WGU requires a credit total of 121 competency units for graduation.

Western Governors University receives regional accreditation from the Northwest Commission on Colleges and Universities.
15. Southern New Hampshire University

Southern New hampshire UniversitySouthern New Hampshire University’s (SNHU) online Bachelor’s of Marketing program provides solid skills for an entry-level or mid-level professional marketing position.

The program reviews subjects such as advertising, product distribution, customer relations, market research, purchasing, product/brand management, retail management, and sales.

Students in SNHU’s online B.S. marketing degree program can structure the program to fit their interests with a wide array of elective offerings.

Electives include courses in the following areas:

    Advertising
    Branding
    Communication
    Campaign development
    Retailing
    Sales

Students in the program may take a social media concentration.

SNHU’s Marketing Bachelor’s degree online requires a total of 120 credits.

Southern New Hampshire University receives accreditation from the New England Association of Schools and Colleges.


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Featured Schools

    Herzing University
    Herzing University

    Brookfield, WI & Online

    BS - Business Management - Marketing

    With a Bachelor of Science in Marketing from Herzing University, you'll study what causes consumers to make buy decisions, how to promote products for specific markets, and what is required to create and launch a new product. Graduates from the 3-year program can apply this knowledge to a variety of industries to meet their career goals.
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16. Capella University

Capella UniversityCapella University’s online Bachelor’s in Marketing degree program includes core courses such as Fundamentals of Leadership, Developing a Business Perspective, Fundamentals of Management, Fundamentals of Business Law, Fundamentals of Human Resource Management, Fundamentals of Accounting, Fundamentals of Supply Chain Management, Fundamentals of Marketing and Sales, Fundamentals of Organizational Communication, and Fundamentals of Finance.

Online marketing students can select from the following specialization courses:

    Statistical Reasoning
    E-Business Sourcing
    Marketing and Sales
    Marketing, Sales and Channel Management
    Brand Identity and Marketing Communications
    Marketing Research
    Ethics and Enterprise
    Change Management

Capella University also offers course-specific options such as Customer Behavior, Public Relations, Sales and Sales Management, Marketing Strategy, Marketing across Borders, and Services Marketing.

Capella University requires 180 credits for the online Bachelor’s degree in Marketing.

Capella University receives accreditation from the Higher Learning Commission.


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17.

The entry for the school and/or degree program previously here in this article has proved problematic and therefore has, for the time being, been removed. We will be updating this ranking shortly.
18. Northwood University

Northwood UniversityNorthwood University’s Bachelor’s of Marketing online degree program combines the essentials of marketing with new business strategies.

The marketing major focuses on marketing function, including marketing research, business-to-business marketing, integrated marketing, and marketing management. Students can complete the degree completely online, or they can take a combination of in-class and online courses.

Students work independently and in teams to create marketing plans. As part of the program, students can join the American Marketing Association (AMA) and work on a full marketing campaign. They then compete against students from other universities for the winning campaign.

Online marketing students can join the Student Media Group on the Michigan campus. The Student Media Group provides opportunities to work on print, digital, and video projects for Northwood University.

Northwood University requires 123 credits for its online Bachelor’s in Marketing degree.

Northwood University receives accreditation from the Higher Learning Commission.
19. Baker College Online

Baker CollegeBaker College Online offers an online Bachelor’s in Marketing degree program which provides a solid background in marketing management, research, and strategy.

Students study subjects including sales management, product development, and marketing communications. The program includes case studies and business simulations.

Students prepare spreadsheets, evaluate business problems, write reports, and prepare professional presentations. They receive a global perspective through individual and team activities in class and in business situations. The required “Work Experience Project” provides students the opportunity to use their skills in a real-world scenario.

Baker College Online’s Bachelor’s in Marketing degree requires 93 credits, of which 29 must be in the marketing major.

Baker College receives accreditation from the Higher Learning Commission of the North Central Association of Colleges and Schools.
20. National University

National UniversityNational University’s online Bachelor’s degree in Integrated Marketing Communications program combines the concepts of marketing principles, including direct marketing advertising, sales promotion, and public relations, with the latest communication technology.

The B.A. in Integrated Marketing Communications online program prepares students for careers in marketing, advertising, sales, public relations, and fundraising. The degree combines aspects of a business degree with advanced communication skills for broadcast, personal, print, social, and mobile media.

The online Marketing degree covers subjects such as:

    Applying applicable theoretical precepts and practical skills in communication
    Developing a strategic communication program
    Gathering and utilizing data from market research
    Using effective communication skills in a professional marketing environment
    Using persuasion theory to develop media messages
    Using contemporary buyer behavior to evaluate global marketing strategies for products and services
    Creating multi-platform, multi-public message plans

National University requires 180 credits for its online Bachelor’s in Integrated Marketing Communications degree.

National University receives accreditation from the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).

Featured Schools

    Colorado State University-Global Campus
    Colorado State University-Global Campus

    Campus & Online

    BS - Marketing

    Students with an interest in sales, advertising, and product promotion can pursue a blended bachelor's degree in marketing from CSU-Global. The 120-credit curriculum features 10 major-specific courses, as well as a marketing capstone project and a practicum course requirement. Available specializations include accounting, healthcare management, project management, and strategic communications.
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    Regent University
    Regent University

    Campus & Online

    BS - Marketing

    Regent University's online BS in marketing consists of a 120-credit curriculum that focuses on consumer behavior and research, advertising and promotional strategies, and digital and social media marketing. Graduates may pursue careers in advertising, brand management, social media and digital marketing, and related fields.
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    Colorado Technical University
    Colorado Technical University

    Campus & Online

    BS - Business Administration: Marketing

    Colorado Technical University’s online BSBA offers a concentration in marketing, encompassing coursework in sales, communications, consumer behavior, and more. Graduates are prepared to pursue American Marketing Association PCM certification. The program is designed to develop not only core business administration concepts but also advertising, product design, and other relevant marketing skills.
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    Florida Tech
    Florida Tech

    Campus & Online

    BA in Business Administration: Marketing

    The BA in business administration at Florida Tech offers a marketing specialization, merging foundational business and liberal arts concepts with marketing strategies and creative skills. The program is accredited by the International Assembly for Collegiate Business Education (IACBE). Graduates are prepared for positions such as marketing manager, PR specialist, advertising manager, and more.